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Monthly Archive December, 2004

Society for Consumer Psychology 2005 Winter Conference

Filed in Conferences
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SCP 2005 WINTER CONFERENCE The Upcoming Society for Consumer Psychology SCP winter conference will be held from Thursday February 24th to Monday the 28th 2005 at the TradeWinds Island Grand Resort in St. Pete Beach, Florida. “The Society for Consumer Psychology represents the interests of behavioral scientists in the fields of psychology, marketing, advertising, communication, […]

How can somebody make a decision without all the facts? Well, there’s actually no other way.

Filed in Books
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BOUNDED RATIONALITY: THE ADAPTIVE TOOLBOX by Gerd Gigerenzer and Rienhard Selten. How do real people make decisions in an uncertain world? In the book Bounded rationality: The adaptive tool box, Gigerenzer and Selten (et al.) investigate the constraints of limited information and time upon human logic and reasoning in the decision making process. The authors […]

Is reading about the kettle the same as touching it?

Filed in Research News
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DECISIONS FROM EXPERIENCE AND THE EFECTS OF RARE EVENTS IN RISKY CHOICE Studies of risky choice almost always examaine decisions made from descriptive sources of information, for example pie charts and frequency distributions. Nonetheless, people in the real world usually make decisions without descriptions and rely on personal experience. The studies described here indicate a […]