DECISION SCIENCE RESEARCHER PROFILE: EGON BRUNSWIK Egon Brunswik (1903-1955), a pioneer of cognitive psychology, devoted much of his work to the extension and elaboration of the fundamental point that psychology should focus as much on the properties of the organism’s environment as it does to the organism itself. The environment that an organism comes into […]
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)
SEPERATE NEURAL SYSTEMS VALUE IMMEDIATE AND DELAYED MONETARY REWARDS People seem to alternate between choosing to indulge in what is immediately available and choosing to decide based upon the knowledge that patience often wins in the long run. If you offer someone $10 today and $11 tomorrow, it’s likely they will choose the $10 today. […]
