CONSUMER COGNITION AND PRICING IN THE 9âS IN OLIGOPOLISTIC MARKETS. Marketing research has confirmed what many know, that a large number of goods are priced to the end in a 9, for example hamburgers for 99 cents or shoes for 49 dollars, what is referred to as odd-pricing or psychological pricing. With a look at […]
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THE 2005 EUROPEAN ASSOCIATION FOR CONSUMER RESEARCH (EACR) CONFERENCE The seventh European ACR will take place June 15-18 in the second largest city in Sweden, Göteborg. The aim of the conference is to contribute to the development of consumption research by including a wide range of phenomena, perspectives and disciplines. “We hope to create a […]
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RESEARCHER POST WITH LAIBSON AT HARVARD Laibson’s one of the smartest folks around and the salary is good even by postdoc standards. “Professor David Laibson (Harvard University and the National Bureau of Economic Research) seeks an outstanding economics researcher who is willing to commit to work for two years as a full-time research assistant on […]
IMPROVING LEARNING AT UNIVERSITIES: WHO IS RESPONSIBLE? Last Fall, Wharton Marketing professor J. Scott Armstrong wrote a letter to the Wall Street Journal about the failure of business schools to teach students to do such fundamental things as give effective oral presentations, write persuasive management reports, listen to others, conduct meetings, and use statistical procedures […]
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DOES FORMAL STRATEGIC PLANNING REALLY HELP? J. Scott Armstrong released to the world this worthwhile essay today: “Some experts recommend that firms should adopt a flexible (informal) approach to developing marketing strategy. Formal planning, they say, can be a straightjacket that harms performance, especially when there is much uncertainty and change. Research has shown this […]
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EVERYTHING YOU EVER WANTED TO KNOW ABOUT THE AMA INTERVIEWS FOR THE ACADEMIC MARKETING JOB MARKET by Dan Goldstein March 2005 WHY AM I WRITING THIS? Iâve seen the Marketing job market turn happy grad students into quivering masses of fear. I want to share my experiences and provide a bit advice to make the […]
TRUST BUT VERIFY: MONITORING IN INTERDEPENDENT RELATIONSHIPS Effective organizations depend upon employees who will rely upon each other even when they do not trust each other. How then can managers promote trustworthy behavior to maintain the effectiveness of their organizations? Managers, employees, and customers routinely rely upon others to choose trustworthy actions. Managers trust that […]
THE DIRT ON COMING CLEAN: PERVERSE EFFECTS OF DISCLOSING CONFLICTS OF INTEREST Conflicts of interest have been at the heart of many business scandals. Investment bankers who get paid more when their clients trade more, or doctors who get paid more when their patients require more care, are both examples of advisors with a conflict […]
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DECISION SCIENCE RESEARCHER PROFILE: DUNCAN LUCE AWARDED 2003 NATIONAL MEDAL OF SCIENCE R. Duncan Luce is a Distinguished Research Professor of Cognitive Science and Economics at UC Irvine. At the age of 79 Luce, in recognition of his work in the behavioral and social sciences, has been named one of eight U.S. scientists and engineers […]