Decision Science News

Daily Archive March 27th, 2005

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CONSUMER COGNITION AND PRICING IN THE 9’S IN OLIGOPOLISTIC MARKETS. Marketing research has confirmed what many know, that a large number of goods are priced to the end in a 9, for example hamburgers for 99 cents or shoes for 49 dollars, what is referred to as odd-pricing or psychological pricing. With a look at […]

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• March 2005

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