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SOCIETY FOR CONSUMER PSYCHOLOGY CRUISE-CONFERENCE The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference on February 9-13, 2006. The SCP conference provides a relatively intimate forum, with opportunities for a high level of interaction among participants interested in the integration of psychology and consumer research. This year the conference will take […]
MAKING INFERENCES ABOUT WHAT INTERESTS Behavioral Targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online for products and services, typing keywords into a search engine or a combination of all three. “Interest-Based Targeting allows large-brand advertisers⦠to target more precisely the audience they are trying […]
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WHAT IS LOSS AVERSION?: Loss aversion, or the tendency for people to prefer avoiding losses over acquiring equivalent gains, is a much-cited psychological concept receiving more and more attention in economic analysis. A recent article presents a behavioral definition of loss aversion and dicusses implications for original and cumulative prospect theory. ABSTRACT: “A behavioral definition […]
