MOUSELAB WEB To download a video, click on the image (996Kb AVI). Friends of DSN Eric Johnson and Martijn Willemsen have created an online version of the popular decision research tool MouseLab. MouselabWEB is a process tracing tool that can be used to monitor the information acquisition process of decision makers on the web (and […]
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2006 INFORMS MARKETING SCIENCE CONFERENCE The INFORMS Marketing Science Conference abstract deadline is February 1, 2006. Marketing Science is an annual conference that brings together the leading research scholars in marketing, and a small number of individuals from industry and government. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) […]
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ACR 2006. ORLANDO. SEP 28-OCT 1. NO SUNDAY. DEADLINE: MARCH 17. The 2006 North American Conference of the Association for Consumer Research will be held at the Renaissance Orlando Resort at Seaworld in Orlando, Florida, from Thursday September 28 through Sunday October 1, 2006. As in past years, the conference will provide a multi-topical forum […]
A BRIEF HISTORY OF DECISION MAKING The January 2006 Harvard Business Review provides a managerially oriented summary of the history of decision making, including the concept of “fast and frugal” reasoning, coined right here at Decision Science News. Quote: “The study of decision making, consequently, is a palimpsest of intellectual disciplines: mathematics, sociology, psychology, economics, […]
THE DISTRIBUTION BUILDER To download a video, click on the image (6.7MB AVI). The Distribution Builder is a tool that lets people specify the probability distributions of risk they would like to have apply to their own future. Think about using it to choose the outcomes you’d like to see from your investments, insurance policies, […]
