How lemonade changes the decision made
Filed in Research News ,SJDM
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)
BLOOD SUGAR AND HEURISTIC USE Now this is interesting (*): ABSTRACT: This experiment used the attraction effect to test the hypothesis that ingestion of sugar can reduce reliance on intuitive, heuristic-based decision making. In the attraction effect, a difficult choice between two options is swayed by the presence of a seemingly irrelevant “decoy” option. We […]