BUSINESS SCHOOLS RESPOND TO DEMAND FOR USE OF SOCIAL MEDIA Advertising has changed a bit since the early 1960s Today the New York Times / International Herald Tribune ran a piece on teaching social media marketing in business schools entitled Business Schools Respond to Demand for Use of Social Media. The courses of your Decision […]
PICK NCAA WINNERS WITH THE LARGEST COMBINATORIAL PREDICTION MARKET EVER Tracking 9.2 quintillion outcomes, Predictalot offers something for everyone. Dave Pennock sits behind the Decision Science News editor at Yahoo! Research (a kind of academic department sitting inside a company). Much more importantly, he has lead a team that has built what is probably the […]
FINDINGS PAPERS AND CONCEPTUAL CONTRIBUTIONS WELCOMED This week, we post an editorial from the Journal of Consumer Research, an “A” Marketing journal that publishes quite a bit of quality judgment and decision-making research. JCR is now welcoming shorter findings papers and longer conceptual papers. In the past, some folks felt that JCR was leaning too […]
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CHOICE ARCHITECTURE ON WHEELS Decision Science News was in a cab in Houston some years ago. The driver said that he did not like it when people paid by credit card, claiming that if the card turned out not to be good, it was his loss. DSN never really understood this. Perhaps in Houston they […]
MAX PLANCK SUMMER INSTITUTE ON BOUNDED RATIONALITY This week, Decision Science News brings you a summer school and a few spring workshops. The summer school is the one at the Max Planck Institute in Berlin, brought to you by Gerd Gigerenzer and Nobel laureate Smith and will feature a lecture by Ariel Rubenstein. Now, those […]