Big data: Integrating Marketing, Statistics and Computer Science
Filed in Articles ,Research News
Subscribe to Decision Science News by Email (one email per week, easy unsubscribe)
![](http://www.feedburner.com/fb/feed-styles/images/email.gif)
The Marketing Science Special Issue draws on recent advances in computer science and statistics to deepen our understanding of consumer behavior and to improve the practice of marketing in data-rich environments.