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Inspiring Scholarship for Collective and Personal Well-Being

Filed in Conferences ,SJDM
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TRANSFORMATIVE CONSUMER RESEARCH

tcr

The Association for Consumer Research, in conjunction with the Tuck School of Business at Dartmouth College and the Marketing Science Institute, are sponsoring a conference next July 6 – 8 (2007) entitled Transformative Consumer Research: Inspiring Scholarship for Collective and Personal Well-Being.

Its goals are (1) to motivate increased consumer research that begins with, and directly addresses, an important challenge, problem, or opportunity in consumer behavior that has an essential role in the well-being of people and other living beings and (2) to guide consumer researchers in designing, conducting, and communicating their scholarship to maximize the likelihood that consumers, their representatives, and/or other individuals charged with overseeing human and ecological welfare can learn about and act upon the insights. There is no registration fee, all food and refreshments are provided, and up to 60 attendees (those presenting papers) will receive free accommodations on the Dartmouth campus. The deadline for applications and submissions is January 31, 2007. For more details, please visit the following website:

http://mba.tuck.dartmouth.edu/pages/faculty/punam.keller/conference/

Photo credit: www.flickr.com/photos/ericlandry/118399835/