The first 10 years of online consumer research
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ACR PRE-CONFERENCE: CONSUMERS ONLINE. DEADLINE JUNE 1, 2007.
The Internet in general, and Amazon.com in particular, is still Chapter One. You’re asking me about my story, and it’s still the very beginning. –Jeff Bezos
Association for Consumer Research Pre-Conference on Consumers Online: Ten Years Later. Thursday, October 25, 2007. The Peabody Memphis. Memphis, TN
It has been about 10 years since the first research about consumer behavior in online environments was originally published. What have we learned in that time? What frameworks, theories and facts have emerged? What new questions need to be explored?
The Center for Excellence in E-Business at Columbia Business School and the Sloan
Center for Internet Retailing at the University of California, Riverside are jointly sponsoring a pre-conference, in conjunction with the 2007 Association for Consumer Research Annual North American Conference, to address these questions. The goals of this pre-conference are to (1) summarize existing knowledge (2) present state-of-the-art results, methods and concepts and (3) hopefully set exciting directions for future research. Examples of topics that presentations might address include, but are certainly not limited to:
• How does the web influence consumer behavior offline? What is the relationship between information search on and off-line and purchasing?
• What meaning do consumers ascribe to the Internet in their daily lives?
• What consumer research can be done uniquely on the web? Are there new methods that are made possible by the web?
• What is the nature of community on the web? Do virtual communities and social networking present a fundamentally novel form of word-of-mouth and social networking?
• How has data on the web changed the idea of consumer search? Have we seen, as predicted, a decrease in price dispersion? Have markets become more efficient? Have more niche markets emerged?
• What elements of online customer experience are most important in influencing consumer decision making and online purchase behavior?
• What is the latest thinking on predicting and modeling consumer search and purchasing?
Program Committee:
Randy Bucklin (UCLA), John Deighton (Harvard), Kristin Diehl (USC), Andrew Gershoff (Michigan), Dan Goldstein (LBS), Gerald Haubl (Alberta), John Lynch (Duke), Wendy Moe (Maryland), Jaideep Sengupta (HKUST), Venky Shankar (Texas A&M)
Submission Details: Deadline is June 1, 2007 to submit an abstract.
Consumer behavior researchers should submit a 500- word abstract for consideration by the program committee, plus a 100-word abstract which will be listed on the program in the event of acceptance, at www.cebiz.org/acr. Both abstracts should be submitted in the same file. All submissions must be submitted electronically through www.cebiz.org/acr and must be received by June 1, 2007 to be considered. Participants will be notified by June 30.
Registration Details: Deadline is October 1, 2007 to register for the conference. The registration fee is $150.00 and includes breakfast, lunch, all breaks and attendance at the pre-conference. Attendees must register through http://webpay.ucr.edu/. Conference attendance will be limited to 100 attendees, so please be sure to register well in advance of the October 1, 2007 deadline!
Hotel Details: The Peabody Memphis. A limited number of hotel rooms have been set aside at the ACR rate of $174.00 plus tax for the pre-conference. Please contact the hotel directly to book your room. The Peabody Memphis www.peabodymemphis.com 149 Union Avenue, Memphis, TN 901-529-4000; 1-800-732-2639. Conference Code: 286824.
Conference Co-Organizers:
• Donna Hoffman, Chancellor’s Chair & Co-Director, Sloan Center for Internet Retailing, UC Riverside, donna.hoffman at ucr.edu
• Eric J. Johnson, Norman Eig Professor of Business & Director CEBiz, Columbia University, ejj3 at columbia.edu
