Sad news
PROFESSOR DICK WITTINK
Dick Wittink, one of the world’s leading professors of business, member of the Royal Dutch Academy of Sciences, advisor to many, and Editor of the Journal of Marketing Research has died Tuesday at age 59, as reported in the New Haven Register. I was in regular contact with Dick over the past months and am stunned to learn of this tragedy.
As an academic, Dick was rare in exhibiting expertise in multiple areas including quantitative analysis, the economics of marketing, and consumer behavior. He cared about using knowledge about decision making to improve health care. Some accomplishments are detailed on his page at Yale, where he was George Rogers Clark Professor of Management and Marketing.
We extend our condolences.
